WASHINGTON, D.C. — NAB Show, the world’s largest annual conference and expo for professionals who create, manage, and distribute entertainment across all platforms, will feature sessions, workshops, and panels discussing today’s content landscape and the prominent role that over-the-top (OTT) video delivery is playing within it. The convention takes place April 11 – 16 in Las Vegas.
Leading off the conference on Monday, April 13, from 10:30 a.m.-12:00 p.m. will be the Super Session “Constant Cravings – Using OTT to Win the Next Generation of Viewers,” which will address the evolution of the OTT landscape in 2015, particularly as it pertains to loosening pay TV subscription requirements and the opportunities arising from increased time-shifting and place-shifting alike.
Beginning on Tuesday, April 14, through Wednesday, April 15, NAB Show will host the Online Video Conference, which will feature discussions around topline issues that subscription-based content providers face when monetizing video across a variety of platforms. Featured sessions will include “Now Playing: How Sports and Gaming Are Driving Live-Streaming” (Tuesday, April 14), “Pay TV 2.0 – Adapting to Viewers’ New Expectations” (Tuesday, April 14), "The Evolution of OTT’s Hybrid Monetization Models" (Tuesday, April 14), and “Cracking the Mobile Video Equation in the Era of Pocket-Sized TV” (Wednesday, April 15), among others.
“Today’s consumers want access to their favorite content anytime, anywhere,” said Chris Brown, executive vice president of Conventions and Business Operations at NAB. “This new paradigm creates new challenges for media professionals – how to deliver the best content experience, what platforms to create that experience for, and lastly, how to best monetize throughout. We are pleased to host discussions that answer these questions, and more, at NAB Show.”
On Tuesday, April 14, the Digital Strategies Exchange for Television (DSX4t) conference, sponsored by Internet Broadcasting, will feature presentations that focus on the intersection of digital and television. “Digital Headliners” will address cross-platform initiatives, while “The Business of Digital Services” will highlight digital service strategies. “Ask the Digital Expert” will feature social, video, and programmatic monetization strategies. Additionally, the Broadcast Management Conference will examine the regulatory environment as it relates to OTT services and traditional broadcasters in “You Down With OTT? FCC’s Wheeler: Yeah, You Know Me.”
In addition to the aforementioned sessions and conferences, NAB Show will also feature the Connected Media IP Pavilion, which will focus on IP-centric technologies (such as IPTV, OTT, mobile, social, and cloud) and how they enable audiences to receive, discover, interact and engage with content across any device. Via a combination of exhibits and seminar programming, the Connected Media IP Pavilion, located in the North Hall of the Las Vegas Convention Center, will educate attendees on the best ways to create and deliver a superior multiscreen audience experience.
Key NAB Show exhibitors in the OTT community will display the latest in authentication solutions, cloud technology, set-top-boxes, streaming platforms, television automation, and more. Exhibitors in this space include Akamai, Audible Magic, bitmovin, Brightcove, Civolution, Envivo, Ericsson, Erstream, SmartOTT, LEIGHTRONIX, Mediapro, RR Media, Screen Systems, Syncbak, Telarity, VITEC, and more.
From Monday, April 13 – Thursday, April 16 in the North Hall, SPROCKIT returns to NAB Show to spotlight startups that have developed creative solutions to challenges facing the media and entertainment industry today. Many of the 2015 participants, including aioTV, Bcast, Unruly and Videolicious, are addressing key issues surrounding OTT – everything from social video advertising to livestreaming video across multiple devices. In the SPROCKIT Hub, attendees can experience these new solutions and attend lively panel sessions addressing the changing media landscape and topics like OTT and cord-cutting.